Intense colors, radiant skin, and natural eyebrows will be an invitation to express style and personality
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With winter bidding farewell and spring emerging, fashion and beauty are being renewed. The spring-summer 2025 season arrives full of new developments in makeup: new colors, textures, and finishes that will set the tone for the coming months.
Luminous skin continues to take center stage, blushes remain strong, but lips and eyes are taking on twists that promise to become the hallmark of this season.
Matte lips: the big comeback
"Gloss" is giving up its throne to make way for the matte finish, which is making a strong return this season. The trend favors satin lips with a youthful and healthy appearance, featuring hydrating formulas that combine comfort and style.
One of the most striking looks will be "bitten lips," which mimic the effect of having bitten into a piece of fruit. The color is concentrated in the center of the mouth and diffuses toward the edges, achieving a sophisticated air. Pink and orange shades will be the favorites for this technique. The key: thoroughly hydrate the lips with specific masks before applying makeup.
Labios color mate
Intense blush and lifting effect
Blush remains essential, but it is gaining prominence. Plum, fuchsia, and orange shades—inspired by summer sunsets—will be applied blending toward the temples, creating a lifting effect that enhances the face.
The color of the year, "mocha mousse," will appear in both blushes and eyeshadows, due to its ability to adapt to different skin tones and transition from daytime makeup to a more dramatic look.
Esta primavera-verano se buscará jugar con los colores intensos
Eyes with a retro vibe and futuristic touch
The gaze will be adorned with dramatic liners and voluminous lashes, a direct nod to the 60s. At the same time, futuristic-inspired eyeshadows are making an entrance: soft blues, silvers, and shiny tones that bring the "icy eyes" trend to life, ideal for nights and festivals.
Eyelids are also illuminated with shimmery eyeshadows and glosses that provide an almost holographic finish. They can be applied subtly or intensely for maximum impact.
Natural and defined brows
2025 is not forgetting about brows: they will be well-structured but with a natural touch. The idea is to enhance the original shape, brushing them upward to add volume or keeping them polished without excessive product.
