Mercado Libre deepens its strategy in the cryptocurrency universe and strengthens its presence in the sector with new acquisitions and its own developments.
The Argentine unicorn already has more than 570 BTC in its treasury, equivalent to more than u$s58 million, consolidating its role as a leader in crypto adoption in the region.
Mercado Libre profundiza su estrategia en el universo de las criptomonedas
How many bitcoins does Mercado Libre have?
According to its latest financial report, Mercado Libre purchased 157.7 BTC additional in the first quarter of 2025.
With this investment, the total rises to 570.4 BTC, representing one of the strongest exposures to Bitcoin among large Latin American companies.
A strategy that began in 2024
The purchase is part of an accumulation strategy that started in 2024 and continues to gain strength this year.
Bitcoin continúa su rally alcista.
With BTC trading near u$s103,000, the bet represents both a financial backing and a clear message to the market.
Investment and adoption: two fronts for growth
In addition to adding bitcoins to its treasury, Mercado Libre advances with crypto products within its ecosystem.
Allows the purchase of BTC and ETH through Mercado Pago.
Launched its own stablecoin: Meli Dollar.
Develops strategic alliances to expand its offering.
Lanzó su propia stablecoin: Meli Dólar
What is Meli Dollar?
It is a stablecoin backed by dollars, designed to offer a crypto option within the Mercado Pago environment.
"We already have millions of users who have received Meli Dollar through the loyalty program or purchased it directly," explained the firm's VP of Fintech Services.
He also noted that many use it to buy, redeem, or save. "They are accessing a dollar-based crypto asset that they can have in their accounts," he highlighted.
