Netflix changes the way you choose what to watch: launches an AI that recommends content based on how you feel

Netflix changes the way you choose what to watch: launches an AI that recommends content based on how you feel

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The platform started testing AI Discover, a tool that allows users to find movies and series based on mood, available time, and personal preferences

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Netflix changes the way you choose what to watch: launches an AI that recommends content based on how you feel

Netflix will allow real-time adjustment of recommendations

Another novelty is the "Adjust Your Recommendations" button, located next to the playback options and "My List" for each title

This control allows users to keep a suggestion or tell Netflix not to show that movie or series again within AI Discover. The company explained that the tool remembers these decisions and modifies its proposals based on them

The system uses a new layer of artificial intelligence that processes preferences expressed during browsing and adapts recommendations in real-time According to the company, it will also provide explanations about the displayed results

In this way, Netflix aims for the viewer to guide the selection instead of relying solely on what the algorithm deduces from their history

Who can try AI Discover and when will it arrive in other countries

For now, AI Discover is only available to a small group of users in the United States, who use Netflix in English on compatible televisions

Participants in the trial will find a tab called "Discover," identified with a red gem icon and the label "New" in the top menu

The company plans to gradually expand access over the coming weeks, but did not announce a date for arrival in Argentina or a global availability schedule




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Netflix introduced AI Discover, a new feature powered by artificial intelligence aimed at ending endless searches within its catalog The tool began rolling out on Tuesday, November 3, 2026, and proposes a recommendation system based not only on consumption history but also on what each person wants to watch at that moment

The experience appears in a separate tab of the app for televisions. From there, subscribers can select situations, preferences, or moods and receive entertainment options related to their choice

How AI Discover works, Netflix's new tool

Until now, Netflix's recommendations relied on signals such as titles played, user ratings, and productions saved in "My List"

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AI Discover adds a more direct way to express what is being sought on each occasion It is not the same to choose a movie for a quiet night as it is to find something to share with children or to take advantage of a few free minutes

The tool starts by offering thematic categories accompanied by a brief preview of a movie or series. When selecting one of them, the system presents a set of recommendations that responds to the chosen criteria

The categories to find movies and series without wasting time

Among the first options is "Something Light", aimed at those who prefer an entertaining and simple production. "Family Movie Night" is also featured, oriented towards options to watch with company

Those seeking intense emotions can select "Scare Me", while "Watch Quickly" gathers content suited for those with little time. Other categories consider premieres, trends, and titles related to the viewer's recent habits

Each theme serves as a starting point. After receiving the initial results, the user can choose more specific topics to narrow down suggestions or click "Something Different" to explore a different selection