Nike chooses Córdoba to expand and confirms the national economic recovery

The renowned sports brand Nike will arrive in Córdoba Capital with a state-of-the-art store at Nuevocentro shopping mall. The new location will open under the innovative Nike Rise concept and will require an investment of 1.5 million dollars. This is the second directly operated store outside AMBA, marking a paradigm shift in the company's federal expansion.

The business decision reflects a more predictable and orderly macroeconomic scenario, resulting from national government policies. After years of uncertainty, companies are once again investing in the country's interior. The growth of private investment coincides with the recovery of business confidence at the national level.

The store will have 8,611 square feet (800 square meters) and an omnichannel proposal with cutting-edge technology, combining digital experience with personalized service. Customers will be able to purchase the latest collections of apparel, footwear, and accessories, and pick up online purchases. Nike has already implemented this model in high-traffic stores such as Unicenter, Alto Rosario, or Abasto Shopping.

A leading brand that is betting on Córdoba with confidence in the current economic direction

The new Nuevocentro store will create 25 new formal jobs, according to Eduardo Pasman, commercial director of Southbay for Argentina and Uruguay. "Our physical stores invite customers to connect with the brand and fully experience it," said the executive. The opening is a concrete sign of dynamism in the labor market driven by the conditions enabled by the current national administration.

The new point of sale confirms that economic activity is reactivating after long years of stagnation and contraction. The reforms promoted by Milei provided stability that now allows for planning and executing real investments. The commercial expansion of international brands is one of the indicators that demonstrates this.

With this arrival, Southbay reaches 16 stores in the country and consolidates its federal presence with a focus on consumers in the interior. Córdoba is once again chosen thanks to a favorable environment caused by the sustained decrease in inflation and economic openness. The launch will include sporting events and training sessions led by the Nike team inside the shopping mall.