La Derecha Diario Pepsi announced that it will eliminate colorings and flavorings from its products.
In a major victory for the Trump administration, the food company announced improvements to make its products healthier
PepsiCo announced a major overhaul of its most popular snack brands, Lay's and Tostitos, which will be relaunched this year without artificial colorings or flavorings.
This decision responds to growing social and political pressure led by the United States Secretary of Health, Robert F. Kennedy Jr., and the "Make America Healthy Again" (MAHA) movement, which promotes the consumption of natural foods without additives in order to make them healthier.
Kennedy celebrated PepsiCo's decision, emphasizing that eliminating artificial colorings and flavors is a step toward healthier eating and that when the government sets clear, science-based standards, the industry responds positively for the benefit of the consumer.
Pepsi becomes healthier
During a conference with investors, PepsiCo CEO Ramon Laguarta explained that the goal is to reinforce the perception of Lay's as a "real and natural" food.
The top executive also highlighted his company's intention to eliminate artificial ingredients from its products in response to a growing demand from the American public for healthier consumption.
In addition to removing additives, PepsiCo reported that it will expand the use of healthier oils such as olive and peanut oil in its products, replacing canola and soybean oil, whose health benefits have been questioned.
In April, the multinational had already announced its plan to move toward natural colorings or offer versions without synthetic dyes. Currently, there are already "Simply" versions of Lay's and Doritos, without artificial colors or flavors.
Beverages also become healthier
The sudden business shift will also extend to beverages, with PepsiCo announcing that it is willing to use canesugar in its products, instead of the traditional high-fructose corn syrup, which is cheaper but increasingly rejected by certain sectors of the population.
The measure comes after statements by President Donald Trump, who announced that Coca-Cola would begin using cane sugar, aligning with the dietary preferences of the MAHA movement.
As part of its diversification strategy, PepsiCo also announced that it will enter the "liquid protein"market, with the launch of protein shakes, a growing segment.
This shift toward a more naturalformulation comes in a challenging context for processed food companies. After years of post-pandemic price increases, consumers have joined the MAHA movement and have begun to reduce their spending on packaged products.
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