For years, Argentina built a system where too many economic activities stopped organizing around the consumer and began to organize around protected corporations.
The real estate market was one of the most obvious cases. Under the excuse of “professionalizing” the activity, a scheme of compulsory enrollment, territorial restrictions, compulsory savings, minimum fees and collegial structures were consolidated, which ended up functioning more as barriers to entry than as true guarantee systems for
society.And the problem is not only ideological. It is economic, cultural and is beginning to be profoundly technological. Because while the world is moving towards open models, intelligent platforms, digital reputation, decentralized validation systems and competition based on real efficiency, Argentina is still discussing whether a person needs corporate authorization to connect supply and demand in a private business operation
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Real estate brokerage is not medicine, it's not structural engineering and it's not neurosurgery. It is a commercial activity. And like any commercial activity, it should be organized primarily under principles of contractual freedom, consumer protection, transparency and subsequent civil liability, not under closed systems that artificially limit who can
participate in the market.For decades, the idea that restricting competition protected society took hold. But the evidence shows the exact opposite. When the entry of new operators is limited, costs increase, innovation decreases, practices are cartelized and consumers end up financing structures that they never
chose to sustain.Each artificial barrier directly or indirectly impacts the final price of rents, sales and developments, because behind each operation there are mandatory enrollments, compulsory contributions, specific pension funds, regulatory costs and corporate mechanisms that eventually end up being transferred to the value of access to housing.
The result is a more expensive, slower and less competitive market. And while that's happening, the world changes. Technology has already transformed the way people discover properties, validate information, compare assets and make decisions
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Real estate deregulation
The emergence of digital platforms, artificial intelligence, online reputation, digital twins, immersive experiences and advanced marketing systems makes the idea that the intermediary's value comes exclusively from a state license increasingly obsolete
.The value today comes from the real capacity to generate results. Of service, of trust, of transparency, of the user experience and, above all, of competence. Real estate deregulation does not mean eliminating the activity. It involves opening and raising the rod
