River's jersey is one of the most popular and best-selling, not only in Argentina but also worldwide. Therefore, it is not surprising that multiple global brands consider it a privilege to be the main sponsor of the Millonario's jersey. With the current deal with Codere nearing expiration, the club already has everything ready to announce its new sponsor that will occupy the central part of the jersey.
Although there is still no official confirmation from the institution, everything seems to indicate that the new sponsor would be Betano, another renowned Greek betting company founded in 2019, which will take the place of the main sponsor starting in May, just when the contract with Codere ends. The new agreement would last for three seasons, extending until mid-2028.
Meanwhile, it is said that River's participation in the 2025 Club World Cup was a decisive factor in attracting Betano's interest. The international tournament, which will have great media exposure, will offer an ideal showcase for the club's new sponsor to gain even more visibility.
