Samsung has confirmed the date of its next major event. Expectations are focused on the launch of the Galaxy S25 FE and the new line of tablets Galaxy S11. The event will take place on September 4, during IFA 2025 in Berlin.
The chosen slogan is "Introducing the Galaxy AI Experience to our latest innovations." Artificial intelligence plays a central role in the South Korean brand's strategy against rivals such as Apple and Xiaomi.
Galaxy S25 FE, Samsung's big bet
The Galaxy S25 FE is emerging as the key device to bring Galaxy AI features to a broader audience. The model promises to deliver the full AI experience without the high price of the premium range.
The importance of this launch is increasing due to rumors about the Galaxy S26. These would be more expensive than ever after the elimination of the basic versions. In their place, Galaxy S26 Pro and Galaxy S26 Edge would arrive at a higher price point.
Galaxy AI, a differentiator gaining ground
Since the debut of the Galaxy S24 series, Samsung has natively integrated AI with Gemini features, including "Circle to Search." These features have become a compelling reason for many users to choose a Galaxy device.
