OpenAI announced a measure to strengthen intellectual property protection in the era of artificial intelligence. The company will allow rights holders to decide whether their characters can be used in Sora, its video generation platform powered by AI.
Additionally, it will implement a revenue sharing system for those who authorize the use of their content. The decision seeks to balance innovation and fair compensation for creators, according to Sam Altman, CEO of OpenAI.
La compañía permitirá que los titulares de derechos decidan si sus personajes pueden ser usados en Sora
Creators will be able to decide how their characters are used
Sam Altman explained that rights holders will be able to define in detail how and when their characters are used within Sora. They will also have the option to completely restrict their use, something that directly targets film and television studios.
According to Reuters, Disney has already chosen to block access to its library in Sora, an example of the growing debate over the use of protected material by AI. The goal, according to Altman, is to give creators real control over their content within the platform.
Revenue sharing and monetization model
OpenAI will implement a profit-sharing scheme for those who allow their characters to be used in AI-caused videos. Creators will receive a proportional share of the revenue caused by their material within Sora.
Sam Altman adelantó novedades que marcan un quiebre en la historia de la inteligencia artificial
Altman stated that the system "will require adjustments," but that it will begin to be applied soon. The idea is to encourage creative participation without neglecting copyright protection, generating a sustainable and transparent ecosystem.
Sora, the rise of AI-caused video
Sora debuted in the United States and Canada as a tool to create videos of up to 10 seconds using AI. Its growth was immediate, driven by the possibility of generating high-quality visual content with minimal technical resources.
Sora, el auge del video generado por IA
With support from Microsoft, OpenAI seeks to position Sora against rivals such as Meta, which launched its own platform "Vibes." The advancement of these tools is generating new tensions between technological innovation and protection of creative rights.
