Sweetness Week: What are the best candies to give as gifts on this date

From July 1 to 7, Argentina celebrates Sweetness Week, a tradition that encourages giving a candy as a gesture of affection. The initiative, launched in 1989 by the Association of Candy Distributors (ADGyA) and the company Arcor, emerged with the slogan "a candy for a kiss" and quickly became one of the country's most successful campaigns.

Since then, this tradition has become a winter classic and a key driver for candy consumption. Even during the pandemic, the motto was updated to  "a virtual kiss for a real candy", adapting to the times.

Now, in a market with so many options, what are the best candies to give as gifts? Based on sales, public preferences, value for money, and references on social media, AI designed a selection to make choosing easier.

Alfajores, the classics that never fail

Guaymallén (chocolate or white)
This is one of the country's most traditional alfajores and also one of the most affordable. It can be found for around $600 per unit, and in packs of 40 for about $2,300. Ideal for multiple gifts or for making treat bags.

Jorgito
With more filling and better chocolate coating than Guaymallén, Jorgito is another benchmark brand. Its price ranges from $800 to $1,000.

Fulbito
With varieties such as mousse or chocolate, it ranks among the most popular in its range. The approximate price is $950 to $1,200 per unit.

Chocolates: the most romantic option for these dates

Tofi, Block, Shot or Mantecol mini
Kiosk classics that combine affordable prices and bold flavors. They are available from $800 up to $1,200 depending on size and brand.

Bon o Bon, Cofler Block, Águila relleno
Chocolates with greater presence on supermarket shelves, with various fillings and good quality coating. Prices range from $1,400 to $2,500.

Rapanui, Mamuschka, Cocoa Bit
Gourmet brands of craft-made chocolate. Made with natural ingredients, no preservatives, and with careful aesthetics. Boxes start at $6,000 and can exceed $12,000.

Gummies and candies, the most popular option for sharing with friends

Sugus and Palitos de la Selva
Popular among those seeking childhood candies. Their price ranges from $500 to $800 per small package.

Mentitas Arcor, Butter Toffees, Menta Cristal
Candies ideal for complementing a bag of sweets or accompanying a larger gift. The price ranges from $1,200 to $1,800 per bag.

Imported gummies (Haribo, Trolli, Jelly Belly)
They stand out for their texture, variety of flavors, and presentation. They are sold in specialty stores and premium supermarkets. Prices vary between $4,000 and $7,000 depending on size and origin.