From July 1 to 7, Argentina celebrates Sweetness Week, a tradition that encourages giving a candy as a gesture of affection. The initiative, launched in 1989 by the Association of Candy Distributors (ADGyA) and the company Arcor, emerged with the slogan "a candy for a kiss" and quickly became one of the country's most successful campaigns.
Since then, this tradition has become a winter classic and a key driver for candy consumption. Even during the pandemic, the motto was updated to "a virtual kiss for a real candy", adapting to the times.
Now, in a market with so many options, what are the best candies to give as gifts? Based on sales, public preferences, value for money, and references on social media, AI designed a selection to make choosing easier.
Alfajores, the classics that never fail
Guaymallén (chocolate or white)
This is one of the country's most traditional alfajores and also one of the most affordable. It can be found for around $600 per unit, and in packs of 40 for about $2,300. Ideal for multiple gifts or for making treat bags.
Jorgito
With more filling and better chocolate coating than Guaymallén, Jorgito is another benchmark brand. Its price ranges from $800 to $1,000.
Fulbito
With varieties such as mousse or chocolate, it ranks among the most popular in its range. The approximate price is $950 to $1,200 per unit.
