Two women at different emotional moments on a television show, with the "El Trece" logo on the right.
ARGENTINA

El Trece might cancel two of its new shows due to low ratings

El Trece is considering canceling Viviana Canosa's show due to its low ratings

El Trece is going through a critical moment, and one of its newest cycles is already at risk of being canceled.

The rating crisis doesn't ease up, and the channel is looking to restructure its schedule. The cycle of Viviana Canosa would be the first to fall.

Blonde woman with bangs and a headset microphone speaking against a red background.
Viviana Canosa's cycle would be the first to fall | Redacción

What is happening with Viviana Canosa's show?

According to reports, the cycle Viviana en Vivo is on the edge. The program hasn't managed to capture the audience, and its numbers are plummeting.

Journalist Nacho Rodríguez revealed that the rating dropped to lows of 1.5 points, with averages of just two points in several broadcasts.

The impact of the scandal with Lizy Tagliani

The complaint made by Viviana Canosa against Lizy Tagliani took its toll. According to Rodríguez, the channel asked her to tone down the controversies.

Two women on a television show, one with blonde hair and the other with brown hair, both wearing lapel microphones.
The impact of the scandal with Lizy Tagliani | La Derecha Diario

Without her classic confrontations, the audience would have lost interest. This is directly reflected in the ratings.

El Trece seeks a replacement

From the sun signal, they are already thinking of a replacement for the 2:30 PM slot. Canosa's hosting would be close to ending.

Colorful
El Trece is looking for a replacement | La Derecha Diario

However, sources from the channel assure that it's not so simple to cancel the cycle. They fear that Viviana Canosa will denounce censorship, as she has done in the past.

Mujeres Argentinas is also at risk

Another cycle in the spotlight is Mujeres Argentinas. Although there is still no official decision, its performance is also unconvincing.

Both programs were launched a few months ago and have not managed to consolidate themselves in the channel's schedule.

El Trece, increasingly far from the podium

Meanwhile, the channel fails to gain a foothold in the competition for ratings. Telefe once again took the absolute lead of the day.

Ranking of the most-watched TV programs according to Ptc Recargado Rating, highlighting
Telefe once again secured the absolute leadership of the day | La Derecha Diario

With Gran Hermano as the main attraction, the channel marked 14.5 points on May 21 and dominated all time slots.

Telefe's advantage is overwhelming

  • Gran Hermano II: 11.6 points
  • Espiando la casa: 12.2 points
  • Telefe Noticias: 7.7 points
  • Amor a cualquier precio: 7.0 points

With these numbers, Telefe gained an advantage of 3.9 points over El Trece in the day's overall average. In prime time, the difference was 5.9 points.

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