El Trece is going through a critical moment, and one of its newest cycles is already at risk of being canceled.
The rating crisis doesn't ease up, and the channel is looking to restructure its schedule. The cycle of Viviana Canosa would be the first to fall.
Viviana Canosa y la fuerte denuncia contra Lizy Tagliani.
What is happening with Viviana Canosa's show?
According to reports, the cycle Viviana en Vivo is on the edge. The program hasn't managed to capture the audience, and its numbers are plummeting.
Journalist Nacho Rodríguez revealed that the rating dropped to lows of 1.5 points, with averages of just two points in several broadcasts.
The impact of the scandal with Lizy Tagliani
The complaint made by Viviana Canosa against Lizy Tagliani took its toll. According to Rodríguez, the channel asked her to tone down the controversies.
Viviana Canosa bajó el tono: qué dijo sobre su acusación a Lizy Tagliani
Without her classic confrontations, the audience would have lost interest. This is directly reflected in the ratings.
El Trece seeks a replacement
From the sun signal, they are already thinking of a replacement for the 2:30 PM slot. Canosa's hosting would be close to ending.
El Trece busca un reemplazo
However, sources from the channel assure that it's not so simple to cancel the cycle. They fear that Viviana Canosa will denounce censorship, as she has done in the past.
Mujeres Argentinas is also at risk
Another cycle in the spotlight is Mujeres Argentinas. Although there is still no official decision, its performance is also unconvincing.
Both programs were launched a few months ago and have not managed to consolidate themselves in the channel's schedule.
El Trece, increasingly far from the podium
Meanwhile, the channel fails to gain a foothold in the competition for ratings. Telefe once again took the absolute lead of the day.
Telefe volvió a quedarse con el liderazgo absoluto del día
With Gran Hermano as the main attraction, the channel marked 14.5 points on May 21 and dominated all time slots.
Telefe's advantage is overwhelming
Gran Hermano II: 11.6 points
Espiando la casa: 12.2 points
Telefe Noticias: 7.7 points
Amor a cualquier precio: 7.0 points
With these numbers, Telefe gained an advantage of 3.9 points over El Trece in the day's overall average. In prime time, the difference was 5.9 points.
