Ubisoft reignited controversy by claiming that microtransactions in premium games don't ruin the experience, but rather make it more entertaining. The company keeps that, if well implemented, they can add value without harming the player.
Their statements surprised the community, which has been criticizing this model for years, especially in single-player titles like Assassin’s Creed.

What did Ubisoft say about microtransactions?
In an internal document of almost 400 pages, the company stated that it is committed to creating positive and safe gaming experiences for its community. There, a "golden rule" is also highlighted: players should be able to enjoy the full game without paying extra.
However, they argue that extra payments in paid games can enhance the fun. How? By offering options to customize characters or progress faster in the story.










