Ubisoft claims that microtransactions make games 'more enjoyable'

Ubisoft reignited controversy by claiming that microtransactions in premium games don't ruin the experience, but rather make it more entertaining. The company keeps that, if well implemented, they can add value without harming the player.

Their statements surprised the community, which has been criticizing this model for years, especially in single-player titles like Assassin’s Creed.

What did Ubisoft say about microtransactions?

In an internal document of almost 400 pages, the company stated that it is committed to creating positive and safe gaming experiences for its community. There, a "golden rule" is also highlighted: players should be able to enjoy the full game without paying extra.

However, they argue that extra payments in paid games can enhance the fun. How? By offering options to customize characters or progress faster in the story.

A practice that doesn't convince everyone

This type of monetization has been questioned for some time, especially when applied to titles focused on single-player campaigns. The clearest example is the latest Assassin's Creed games, where cosmetic items and paid aids abound.

For many, these practices alter the balance of the base game, making it slower or deliberately frustrating to push the user to pay. Thus, what should be a smooth adventure becomes a more limited experience if one doesn't pay.

Ubisoft insists it seeks to "respect the player"

Despite the criticism, the French publisher keeps that its intention is to create a fair and safe environment. They insist that microtransactions shouldn't be mandatory or ruin the user experience.

Nevertheless, their words continue to generate controversy in the community. For many players, talking about respect while promoting a system that encourages paying to progress faster sounds, at the very least, contradictory.