The unusual presentation that A526, which Franco Colapinto will drive, will have

The countdown to the 2026 season of Formula 1 has already entered its decisive stage and the teams have begun to reveal their new single-seaters with individual presentations and increasingly creative stagings. In this context, Alpine chose an unusual setting to showcase the brand-new A526: a ship sailing on the Balearic Sea, off the coast of Barcelona, Spain.

The launch will take place this Friday, January 23at 5:30 p.m.(Argentina time) and will feature the presence of the team's two main drivers, Pierre Gasly and Franco Colapinto. The event will mark one of the most anticipated moments of the week within the calendar of presentations of the Máxima.

Unlike last season, when the category celebrated its 75th anniversary in a joint event at London's O2 Arena, this year each team chose to unveil its car separately. The first to break the mold was Red Bull, which presented its single-seater in mid-flight over Detroit, United States, using a small plane, in an action linked to its alliance with Ford.

After this Monday's presentation by Haas, all eyes will be on Alpine and its bet on a launch away from solid ground. According to reports, the team will use a vessel provided by MSC, a cruise company that has been a premium partner of the team since 2025 and that will strengthen its bond with the Máxima through this event.

In addition to the drivers, the main sporting leaders of the team will be present, with Flavio Briatore and Steve Nielsen heading the project, together with special guests and representatives of the sponsoring brands. The staging will seek to combine visual impact, innovation, and marketing, in line with the category's new trend.

With this launch, Alpine is joining the competition off the track and is making a strong bet on image in the run-up to a season that is generating great expectations, especially for the Argentine public due to the presence of Franco Colapinto.