Video: TikToker Valeria Márquez was murdered during a live broadcast

The digital community of Jalisco woke up in shock after the murder of Valeria Márquez, a 23-year-old influencer and model, who was attacked in her beauty salon during a live broadcast.

The crime occurred this Tuesday afternoon, around 6:30 PM, at Blossom The Beauty Lounge, a venue located in Zapopan, a suburb of Guadalajara, which belonged to the young woman.

According to initial reports, a man showed up at the place pretending to be a delivery person. As soon as he entered, he drew a weapon and shot Márquez. He then escaped on a motorcycle.

A rising figure in the digital world

Valeria Márquez had gained notoriety on social media for her videos about beauty, fashion, viral challenges, and dances. She had more than 95,000 followers on TikTok, and some of her content exceeded 800,000 views.

In 2021, she was crowned Miss Rostro in Guadalajara, which catapulted her to greater visibility in the digital world. Since then, she had positioned herself as one of the most active young influencers in the region.

At the time of the attack, Márquez was wearing a pink top and holding a stuffed animal, as recorded by the broadcast that was interrupted seconds after the shooting. An employee was the one who cut the live stream after the violent episode.

The crime and the ongoing investigation

The local police arrived after an alert was issued by one of the viewers of the live stream. Upon arriving at the scene, the officers confirmed the influencer's death.

Several shell casings were found at the scene, although the type of weapon used was not specified. Márquez's body was taken to the Jalisco Institute of Forensic Sciences for an autopsy.

The Jalisco State Prosecutor's Office confirmed that the victim had an active presence on social media and that the case is being investigated as a murder framed under the femicide protocol. However, other possible motivations are also being analyzed.

So far, there have been no arrests.  The striker managed to escape and remains at large.

A crime that exposes a larger issue

This incident added to an alarming statistic in Mexico, where, according to UN Women, approximately 10 women are murdered every day.

Márquez's death was shocking both for its brutality and for occurring in front of hundreds of viewers. A young, influential life with a future was cut short in seconds.

Mexican society once again demands justice.