The company YPF announced an expansion of its strategic alliance with Globant, aiming to accelerate the evolution of its digital application. This new stage of the relationship between both companies focuses on transforming the YPF App into an interoperable wallet, powered by artificial intelligence, which will allow providing services beyond the company's traditional ecosystem.
The incorporation of artificial intelligence into the YPF App will enhance the user experience by adding key functionalities such as transportation payments, parking, public services, and account remuneration.
This evolution seeks to position the application not only as a loyalty and payment channel within YPF's scope but as a comprehensive platform centered on extended mobility.
"Our differentiator lies in the strength of YPF's ecosystem: a company with enormous trajectory, trust, and leadership in Argentina, with a network of 1,650 service stations and one of the largest loyalty programs in the country," highlighted Guillermo Garat, president of YPF Digital.
"The focus of our application is on creating an integrated experience centered on our users' mobility; this opening and positioning as an extended mobility platform is a natural evolution that responds to our users' needs," he added.
