On September 22, 2025, President Daniel Noboa attended an event in Latacunga to deliver loans to the tourism sector. The event coincided with the start of the national strike called by Conaie in protest against the elimination of the diesel subsidy.
In his speech, Noboa firmly warned that he will not leave the city nor back down in the face of pressure. Dressed in a military-style jacket, he stated: "We are not going to give in even a millimeter, nor am I going to leave here."
The response was directed at the groups that demanded the president leave Cotopaxi. Noboa emphasized that his government is not afraid of the streets or threats, because it has legitimacy and citizen support.
Meanwhile, while the Executive showed strength in Latacunga, a counter-march was led by Minister Zaida Rovira. The ruling party first took to the streets in the city center as a show of support for the presidential decision.
