Daniel Noboa appointed Jaramillo as the official spokesperson, strengthening the connection between the Executive branch and the citizens
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Carolina Jaramillo, a communicator and political scientist, assumed the position of official spokesperson for the Presidency of the Republic as of June 2. Her appointment marked the return of a key figure to channel the Executive's messages after three years without a direct spokesperson from Carondelet.
With a background in institutions such as the National Assembly, the Ministry of Defense, and international organizations, Jaramillo has demonstrated experience in strategic communication. Her appointment aims to provide immediate and transparent responses to the media and the public, consolidating the political message of the current administration.
During the first months of Daniel Noboa's government, the spokesperson role was divided between the Minister of Government, José de la Gasca, and the Foreign Minister Gabriela Sommerfeld. However, the expansion of the public agenda required an exclusive spokesperson, especially in the face of the country's institutional and social challenges.
Carolina Jaramillo
Jaramillo began her public career at the National Secretariat of Communication during Correa's administration, but she was also part of Lenín Moreno's team and has worked in multilateral agencies. This technical and cross-cutting profile allows her to distance herself from partisan agendas and prioritize the spokesperson role as a public service.
With this new phase, Noboa's government strengthens its strategy of direct and clear communication at a time when other political forces are promoting parallel agendas. A recent example has been the attempt by the Citizen Revolution to oversee the health system, while legislative work is reactivated and control over absent assembly members is adjusted.
The arrival of Carolina Jaramillo as official spokesperson represents a firm step toward the institutionalization of effective communication. In times of political polarization, her role will be key to projecting the Executive's progress and providing responses to citizens' urgent needs.
