The case of Valeria Marquéz, a 23-year-old influencer, has caused strong public outrage. The young entrepreneur in the beauty world claimed to be changing her life, distancing herself from dangerous environments and harmful habits.
"I've already changed, I don't go out anymore, I don't drink anymore, I've left the bad guys behind, just a good girl now", she said shortly before being murdered during a live broadcast.
The crime occurred inside her business, Blossom The Beauty Lounge, in Zapopan, Jalisco. A hitman entered the premises and shot her at point-blank range in front of her digital community. The scene was recorded on video as a brutal testimony of the violence plaguing the country.
Stalled investigation and contradictory versions
Multiple theories circulated on social media. Some point to an ex-boyfriend or a possible betrayal by someone close. However, the Jalisco Prosecutor's Office has not identified concrete suspects and opened the investigation under the crime classified as "femicide," in accordance with gender perspective protocols.
A few days ago, a CJNG leader, known as "el doble RR," was arrested, allegedly related to the incident. He is suspected of being sent to settle a score, although there is no official confirmation of his link to the victim.
