The international children's clothing brand Carter's announced a massive expansion plan in Argentina, with the goal of opening 30 stores across the country over the next five years.
The initiative marks a strong commitment to the local market in a context of greater economic openness and growing arrival of international brands, thanks to the successful economic plan of the Government of Javier Milei.
The project will be carried out by The New Baby Company (TNB), a company created from the alliance between Argentinian businessmen who already represented the brand in the country and a Uruguayan group that operated the business in the neighboring market. The estimated total investment is around 10 million dollars.
The first stage of the plan
The first step in this new phase will be the opening of a store in Galerías Pacácio, scheduled for May 8. The space will be located on the first floor of the mall, will cover an area of 100 square meters and will offer the complete Carter's collection, along with products from OshKosh B'gosh, another of
the brands of the American group.For the time being, the holding company's third brand, Skip Hop, specializing in baby accessories, will not be part of this initial opening, although its incorporation in later stages of the expansion plan is not ruled out.
