With the 2026 World Cup just around the corner, FIFA announced a strategic agreement with YouTube that aims to change the way the tournament will be consumed. The alliance places the Google application as the preferred platform and seeks to expand the global reach of competition and adapt to new digital dynamics, with more content available and greater interaction with fans
.The agreement will allow audiovisual rights holders to use their official channels on the platform to broadcast expanded summaries, unpublished images, clips and content on demand. As a major innovation, for the first time in the history of the World Cup, the first ten minutes of each match can be broadcast live on YouTube
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In addition, in some regions, the possibility of broadcasting full matches is being evaluated, which would mark a significant change in the traditional distribution of the event. The initiative also includes the publication of premium content on official channels, both FIFA and broadcasters, and the participation of content creators, who will have access to produce exclusive material, from human stories to
tactical analysis.Another axis of the agreement will be the use of the organization's historical archive. Users will be able to access full games from previous editions and emblematic moments of the tournament, with the aim of generating expectation in the preview and maintaining interest during the
