Lumilagro was at the center of the debate after a message on social networks. The historic thermos brand defended its transformation strategy to remain competitive in an increasingly demanding market
.The company posed a direct question: “Would you rather pay $100 thousand more for a thermos?” . The message aimed to explain their decision to reduce costs and adapt to new market conditions
.Far from being an empty provocation, the position reflects a real dilemma: affordable price or inefficient production.
Competitiveness or inaccessible prices: the dilemma of the Lumilagro market
explained that its restructuring seeks to guarantee its continuity.
The company stopped producing part of its thermos in the country to focus on importing and thus offering more competitive products.Without these changes, prices would have been much higher. In a complex economic context, that would have further reduced sales.
The company's message was clear: adapt or disappear.
A transformation necessary to survive
Reconversion is not new. Lumilagro had already undergone similar changes in its history. In the 1970s, the company left behind manual processes to automate its production
