The national channel had a peak in ratings and a strong impact on streaming
The speech scored close to 20 points and totaled thousands on YouTube.
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On the night of Sunday, March 1st, President Javier Milei opened the regular sessions of the Congress with a speech broadcast on the national channel in the middle of prime time. Beyond the political content, the focus was on audience numbers, both on television and on streaming.
Minutes before the formal start, the turn on of open TV was moving in normal numbers for a Sunday, with the main channels around 4 points. However, when the measurement was unified at 20:49 because it was a national channel, the consolidated one marked a floor of
20.3 points. Milei's speech lasted an hour and a half.
At 21.09, when Milei started speaking, the total rating stood at 19.1 points. During the exhibition, which lasted more than an hour and a half, the audience remained stable, without abrupt declines. The peak reached 21.3 points and at the moment of greatest ignition, more than 1.3 million people were following the message on open television
.
The overall average for the network was 10.5 points, adding up to the seven air channels. Telefe led with 4.6 points, followed by elthirteen with 3.4. America recorded 0.8; Public TV 0.6; El Nueve 0.5; Net TV 0.4 and Bravo TV 0.2.
The phenomenon was not limited to the traditional screen, the digital transmission showed outstanding figures. The LN+ YouTube channel alone reached peaks of close to 90,000 live viewers, while TN reached around 125,000 users connected simultaneously. The combination of open television and online platforms consolidated a strong multiplatform impact, in line with new habits of consumption of political information
. With it, he inaugurated the regular sessions in Congress.
Compared to the opening of sessions in March 2025, when the speech had peaks of just 17 points and then stabilized at lower values, this year's numbers represent an improvement in terms of convening
and public reception.
The data confirms that the national channel continues to be a central event in the political and media calendar. Between the dragging of the prime minister and the interest in the direction of the Government, the presidential word refocused the attention of the Argentine public, both on television and on the digital universe
