Apple made an unexpected shift in its artificial intelligence strategy. Instead of continuing to develop its own system, it began negotiating with OpenAI and Anthropic to integrate ChatGPT and Claude into its devices.
Apple seeks to enhance Siri from scratch so it will no longer be a limited assistant and can compete on equal footing with offerings like Gemini.
Apple busca potenciar Siri desde cero
Apple wants a smarter Siri
According to leaks from the company's environment, Apple not only wants to use these external models, but it also wants to host them on its own servers. This way, Apple could provide the power of ChatGPT or Claude without compromising user privacy.
Until now, Siri relied solely on Apple's internal technology. However, the speed at which the competition is advancing has forced the company to seek new partnerships.
ChatGPT joins Apple Intelligence
Apple has already incorporated ChatGPT features into Apple Intelligence. Although Siri still uses its original engine, the plan is to change that very soon.
ChatGPT hizo el mejor resumen general
If negotiations are finalized, we will see a more powerful Siri, capable of understanding context, responding better, and adapting to each user. That leap was expected to arrive only in 2026, but now it could happen sooner.
A strategy with several fronts
This shift is not isolated. There are also rumors that Apple could buy Perplexity AI, a strong startup in generative search.
Apple evalúa comprar Perplexity: ¿adiós a Google como buscador predeterminado?
This would serve as a "plan B" if the courts force Apple to end its agreement with Google as the default search engine in Safari.
Apple doesn't want to fall behind in the AI race
The unstoppable advance of artificial intelligence leaves no room for speculation. Every month, a technology emerges that changes the game.
Apple knows it: if it doesn't adapt, it risks being left out of a key market. For this reason, even if it is with a "borrowed brain," Apple seeks to transform Siri and regain leadership.
