A strategy with several fronts
This shift is not isolated. There are also rumors that Apple could buy Perplexity AI, a strong startup in generative search.

This would serve as a "plan B" if the courts force Apple to end its agreement with Google as the default search engine in Safari.
Apple doesn't want to fall behind in the AI race
The unstoppable advance of artificial intelligence leaves no room for speculation. Every month, a technology emerges that changes the game.
Apple knows it: if it doesn't adapt, it risks being left out of a key market. For this reason, even if it is with a "borrowed brain," Apple seeks to transform Siri and regain leadership.













