Volkswagen is ready to compete fiercely in the entry-level SUV segment. Its new model, the Tera, aims directly at the leadership that Toyota currently holds in the country.
Imported from Brazil, this crossover promises to position itself among the most affordable models in the local market. Everything indicates that it will be key in the German automaker's strategy.
When does the Volkswagen Tera arrive in Argentina?
The Tera will be officially launched next week in Brazil, where it is manufactured. In Argentina, it is expected to arrive shortly after, and there are already dealerships promoting it.
If the import pace is maintained, it could become one of the best-selling cars in the country, just as the Volkswagen Gol was in its time.
Can Volkswagen lead the market again?
For years, Volkswagen was the number one brand in sales in Argentina. But recently, that position has been taken by Toyota, thanks to the success of models like the Etios and the Corolla Cross.
