Volkswagen launches the Tera in Argentina, an affordable SUV that aims to compete directly with Toyota
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Volkswagen is ready to compete fiercely in the entry-level SUV segment. Its new model, the Tera, aims directly at the leadership that Toyota currently holds in the country.
Imported from Brazil, this crossover promises to position itself among the most affordable models in the local market. Everything indicates that it will be key in the German automaker's strategy.
Volkswagen está listo para competir con todo en el segmento de entrada a los SUV
When does the Volkswagen Tera arrive in Argentina?
The Tera will be officially launched next week in Brazil, where it is manufactured. In Argentina, it is expected to arrive shortly after, and there are already dealerships promoting it.
If the import pace is maintained, it could become one of the best-selling cars in the country, just as the Volkswagen Gol was in its time.
Can Volkswagen lead the market again?
For years, Volkswagen was the number one brand in sales in Argentina. But recently, that position has been taken by Toyota, thanks to the success of models like the Etios and the Corolla Cross.
Volkswagen Tera
With the Tera, the German brand aims to regain ground with an economical, modern model with good equipment.
What is the Volkswagen Tera like: versions and equipment
In Brazil, the new SUV will be offered in four versions: MPI, TSI, Comfort, and High. All would have outstanding equipment for their price.
The MPI version would include air conditioning, multimedia system, central locking, electric windows, stability and traction controls, autonomous emergency braking, and fatigue detector.
The TSI version would add a turbo engine, manual transmission, 15-inch alloy wheels, and exterior details in the body color.
The Comfort 170 TSI version would add 16-inch wheels and exclusive fabric upholstery.
Cómo es el Volkswagen Tera
An SUV designed to conquer the entry-level segment
The Tera will occupy the position of Volkswagen's most economical SUV, below the Nivus. This makes it an ideal option for those looking for a versatile, economical vehicle with current safety technology.
The success will depend on the final price in Argentina and the volumes the brand manages to import. But Volkswagen's plan is clear: to be back at the top of the country's sales.
