The person responsible for the poster broke the silence, explained how the commission was conceived, and revealed the amount that would have been invested
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The street banner that Luciano Castro allegedly dedicated to Griselda Siciliani not only caused a stir on social media and television shows, but also opened the door to a little-known side of this type of public gesture.
In recent hours, the person responsible for making the banner decided to break his silence and revealed unprecedented details about the commission, the final cost, and the care that is taken when drafting messages with high media impact.
In a conversation with Juan Etchegoyen, the artist —owner of a company specialized in street banners— explained that his work goes far beyond the visual. "My work is a graphic matter, but also an emotional one. I have to talk to the client to understand his situation and not add any unnecessary word that ends up backfiring on him", he pointed out.
El pasacalles de Griselda Siciliani
According to what he detailed, each message is built based on the personal context of the person who commissions it. "If the relationship is tense, a poorly placed detail can work against you. There are phrases that may seem romantic, but at certain moments they generate the opposite effect", he added, while explaining why many clients seek advice before moving forward with this type of public exposure.
How much did the street banner dedicated to Griselda Siciliani cost?
When he was asked who placed the order, the creator avoided giving names and clarified that he keeps a confidentiality agreement with his clients. However, he hinted that it was "a well-known figure," which reinforced the versions that point directly to Luciano Castro.
Regarding the economic aspect, he provided concrete figures. "A street banner of these characteristics starts at 92,500 pesos and can go up to 140,000, depending on the size, the design, and the complexity of the message", he explained. Regarding the specific case in which Griselda Siciliani was the recipient, he was blunt: "It was one of the most expensive ones."
The gesture did not go unnoticed and was analyzed on different television shows. On Arriba Argentinos, the panelists debated the intention behind the street banner. While some defined it as "concise and forceful", others questioned its effectiveness and compared it to "an arsonist trying to put out his own fire."
