E-commerce in Argentina: how much online purchases grew in 2026

The e-commerce in Argentina grew during the first half of 2026, with more online purchases and a greater number of items sold.

The effect of Shein and Temu is also evident in the market: 18% of respondents made their first purchase from abroad this year.

How much e-commerce grew in Argentina during 2026

The electronic commerce in Argentina generated ARS$19,533,815 million during the first six months of 2026, 28% more than in the same period of 2025.

According to the mid-year results from the Argentine Chamber of Electronic Commerce (CACE), the number of transactions and items sold also increased.

• 181.5 million purchase orders: 21% year-on-year increase.

• 248 million items sold: 22% more than during the first half of 2025.

• Average ticket: ARS$107,597 per order.

Andrés Zaied, president of CACE, noted that Argentine electronic commerce continues to become part of everyday consumption habits.

What are the most sold products online in Argentina

Food and beverages were the category with the highest number of units sold during the first half. The ranking also placed tools and construction and personal care products among the most chosen categories.

• Food and beverages.

• Tools and construction.

The ranking changes when looking at revenue. In that case, food and beverages topped the list, followed by electronics and tools and construction.

According to Zaied, companies must offer simpler, more reliable, and relevant experiences to consumers whose habits are constantly changing.

Shein and Temu: how purchases from abroad are growing

The report also surveyed the behavior of consumers making international purchases. 18% of respondents stated that they made their first purchase abroad in 2026.

However, most still make these types of transactions occasionally. 64% buy from abroad sporadically, while only 10% do so regularly.

These data show that the growth of international purchases still has a primarily occasional character within the Argentine e-commerce.