Electronic Arts requires the use of AI in all areas, and internal conflict is growing
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The advancement of generative AI in the gaming industry is generating significant internal conflict at Electronic Arts. According to Business Insider, employees from different departments report that the company demands the implementation of this technology in virtually every stage of development.
Far from improving processes, they claim it complicates daily work.
La empresa exige implementar esta tecnología en prácticamente todas las etapas del desarrollo
What Electronic Arts employees are demanding
EA management is promoting the use of AI to reduce costs and accelerate timelines. However, internal tools such as ReefGPT generate buggy code, which then must be manually corrected, without achieving any reduction in workload.
Programmers and testers warn that this could affect game quality and multiply hard-to-detect bugs.
Concern among creative teams
Artists report that they are being asked to feed the AI with their own art and designs, which raises fears of being replaced by automated systems.
Herramientas internas como ReefGPT generan código con errores
According to a former Respawn employee, AI has already influenced layoffs, after artificial intelligence was used to analyze playtesting feedback.
Controversy over Plants vs. Zombies Replanted
Criticism intensified after the leak of the remaster Plants vs. Zombies Replanted. After its announcement in a Nintendo Direct, fans pointed out that EA had used AI instead of hiring the original artists.
Las críticas se profundizaron tras la filtración del remaster Plants vs. Zombies Replanted
Players who accessed the game before its release reported blurry graphics, missing details, and an appearance of a "lazy remaster," attributed to AI upscaling without human supervision.
Additionally, the original creators revealed that they were not contacted, which reignited criticism over cost-cutting.
