Gemini arrives on Chrome: this is how browsing changes with Google’s AI

Gemini arrives on Chrome: this is how browsing changes with Google’s AI
Google adds Gemini to Chrome following the antitrust ruling in the U.S
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Google integrates Gemini into Chrome after an antitrust ruling in the U.S. and seeks to revolutionize web browsing

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Google took a key step by integrating its artificial intelligence assistant Gemini into the Chrome browser. The tool is now available free of charge for Windows, Mac, and Android users in the United States.

The company aims to transform the browsing experience and optimize daily tasks after overcoming an antitrust ruling against it.

La medida canadiense estaba enfocada hacia empresas como Google, Amazon y Meta
La medida canadiense estaba enfocada hacia empresas como Google, Amazon y Meta

What's changing with Gemini in Chrome

The new assistant allows users to:

  • Analyze multiple tabs at the same time.
  • Manage browsing history.
  • Interact with YouTube, Google Maps, and Calendar.
  • Book appointments, organize trips, or make purchases with simple instructions.

In addition, Gemini makes it easier to compare products, quickly retrieve pages, and access relevant content using written or voice commands.

Qué dijo la defensa de los usuarios
Qué dijo la defensa de los usuarios

Integration in search and browsing

Another new feature is direct access to the AI Search Mode from the address bar. This enables more accurate answers and the ability to maintain chained queries without leaving the site in use.

Chrome will also offer suggested questions and Gemini's answers in a side panel, providing context without interrupting browsing.

Google Gemini es una herramienta poderosa, pero no está diseñada para manejar ciertos tipos de datos
Google Gemini es una herramienta poderosa, pero no está diseñada para manejar ciertos tipos de datos

The impact of the antitrust ruling

Federal Judge Amit Mehta ruled that Google doesn't have to sell Chrome but must end exclusive agreements that positioned it as the default search engine. Google will also have to share key data with competitors for six years.

According to the ruling, Google may continue to pay manufacturers to include its browser and Gemini but without exclusivity privileges.


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