The CEO of Take-Two, Strauss Zelnick, spoke about the agreement with Netflix to showcase content from GTA 6.
The executive highlighted the relationship between both companies and anticipated that the reasons for the collaboration would become clear during the event.
Strauss Zelnick spoke about the agreement with Netflix
What Strauss Zelnick said about the agreement between GTA 6 and Netflix
In an interview with Jason Schreier from Bloomberg, Strauss Zelnick referred to the alliance between Take-Two and Netflix.
The executive did not provide details about the agreement that granted Netflix a brief exclusivity to present the first look at GTA 6.
However, Zelnick defined Netflix as a great partner and stated that the reasons for the collaboration will be understood when watching the event.
Netflix had already shown interest in incorporating the GTA brand into its platform. In 2024, the Grand Theft Auto trilogy arrived on Netflix Games and surpassed 30 million downloads.
Take-Two also bets on streaming and cloud gaming
During a recent call with investors, Zelnick also spoke about the future of cloud gaming and the possibility of streaming video games without relying on dedicated hardware.
Take-Two is also betting on streaming and cloud gaming
According to the CEO of Take-Two, advancements in the networks of major providers and in edge networking technology could help resolve latency issues.
Zelnick estimated that this scenario could develop in about three years, although he clarified that he could be wrong and that the company is not betting its entire business on that possibility.
What Take-Two expects from GTA 6 when it hits the market
In the same interview with Bloomberg, Zelnick stated that he expects the installed base around the launch of GTA 6 to be in line with original forecasts.
What does Take-Two expect from GTA 6 when it hits the market
The main point of concern for the executive is related to the increase in hardware prices.
“We believe that the installed base around the launch will reflect our original expectations,” Zelnick stated.
The main point of concern for the executive is related to the increase in hardware prices
The CEO added that he would only be concerned if that number of users turned out to be lower than expected. As he explained, he currently does not believe that scenario is occurring.
What the CEO of Take-Two said about artificial intelligence
During the earnings call for the first quarter of fiscal year 2027, Zelnick also spoke about the use of artificial intelligence in video game development.
The CEO stated that Take-Two has been working with artificial intelligence and machine learning since before these technologies became a widespread trend.
What did the CEO of Take-Two say about artificial intelligence
According to Zelnick, these tools can enhance the creativity of the approximately 13,000 employees of the company, but they should not replace them.
“We believe that technology can enhance their creativity, but we do not believe it can or should replace it,” he stated.
He also explained that Take-Two aims to use these tools to increase the quality of its productions, rather than focusing on reducing costs through artificial intelligence.
