Meta adds an AI assistant for creators on Facebook: what features it will have

Meta announced the launch of a new assistant of artificial intelligence for Facebook creators. The tool will offer personalized recommendations based on content, performance, community, and each user's goals.

The company aims to simplify metric analysis and help creators optimize their posts without the need to resort to external platforms.

How the new AI assistant for Facebook creators works

The new assistant will allow natural language queries about an account's performance. Creators will be able to ask questions like when is the best time to post or what users think in the comments.

As it is a conversational tool, it will also be possible to delve into different topics through follow-up questions. The answers will be based on the activity and history of each profile. Among the announced features are:

• Recommendations on the best times to post.

• Analysis of comments and audience reactions.

• Information on changes in follower behavior.

• Suggestions to improve content performance.

Facebook will also use AI to generate content ideas

In addition to performance analysis, the assistant will be able to help develop new posts based on current trends within the platform.

Meta explained that the tool will suggest formats, popular audios, and content related to cultural topics or events that are generating interest among users.

The goal is to encourage a higher posting frequency and keep creators active within the Facebook ecosystem.

Meta's strategy against TikTok and YouTube

With this launch, Meta seeks to strengthen its relationship with content creators in a context of strong competition with platforms like TikTok and YouTube.

The integration of artificial intelligence features within Facebook also reduces the need to use external tools to analyze metrics or generate ideas, keeping users within the company's services.

Meta expands AI-powered automatic translations

Along with the new assistant, Meta confirmed the addition of new languages for automatic translations through artificial intelligence on Facebook. The new supported languages include:

• Arabic.

• Indonesian Bahasa.

• French.

• Thai.

• Vietnamese.

The AI-translated Reels feature maintains the original voice tone of the creator and automatically translates the content into other languages.

Additionally, users can activate a lip-syncing tool that adapts mouth movements to the translation for a more natural result.

More than 500 million people already use AI-translated videos

According to Meta, more than 500 million Facebook users consume AI-translated videos weekly.

The company claims that these tools allow creators to expand their reach and reduce language barriers to reach new audiences worldwide.