Santander Bank signed a strategic agreement with OpenAI to incorporate artificial intelligence into all its processes. The goal is to offer a more agile, personalized, and secure experience for customers.
The initiative includes process automation, investment copilots, and AI-assisted customer service, aiming to transform both traditional and digital banking.
Digital transformation with AI at the center
The global "data & AI-first" strategy seeks to integrate artificial intelligence into the group's products, risk management, marketing, service, and operations. This makes AI the core of its platforms and strengthens partnerships with OpenAI, Microsoft, and Amazon.
In 2024, AI initiatives caused more than 200 million euros in savings. Forty percent of customer interactions were assisted by AI copilots.
ChatGPT Enterprise in action
Currently, 15,000 employees use ChatGPT Enterprise, with the goal of reaching 30,000 before the end of the year. Notable use cases include investment copilots, hyper-personalized experiences, and automation of administrative tasks.
