Snap Inc. introduced new smart glasses called Specs that make a strong bet on augmented reality. The announcement was made at the Augmented World Expo 2025, and the company promises a global launch in 2026.
The device will feature transparent lenses, full integration with artificial intelligence, and can be used as a portable workstation. The company aims to completely change the way people work, create, and communicate.
What are Specs and what sets them apart?
Specs are lightweight glasses that combine spatial computing, AI, and an immersive design. They will operate independently, with no need for smartphones or other external devices.
Snap promotes them as "the world's most advanced personal computer." The goal is to deliver high-quality immersive AR experiences designed for both leisure and work.
A step forward in augmented reality
- They integrate an ultra-powerful portable computer.
- They project digital layers onto the real environment.
- They allow users to share content and work in real time.
This move by Snap seeks to fully enter a market previously led by Apple, Meta, and Google. With Specs, the company aims to democratize immersive technology with a comfortable and functional format.
