Sora combines AI-caused videos, TikTok-style format, and digital cameos, and has already become a viral phenomenon
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Sora, the new artificial intelligence video generation app from OpenAI, reached one million downloads in less than five days. The milestone was achieved despite being available only in North America and under an invitation system.
The explosive growth puts it ahead of other launches, such as ChatGPT, and confirms the interest in generative AI applications in today's digital landscape.
Sora alcanzó el millón de descargas en menos de cinco días
Lightning success in the world of AI apps
Bill Peebles, head of Sora, confirmed that the app surpassed one million downloads before five days had passed since its launch. The popularity is due to its TikTok-like format, with vertical, infinitely scrollable videos caused by AI in real time from text prompts.
Although access is limited and exclusive to users with an invitation, the tool managed to go viral thanks to its ease of use and the interactive experience it offers.
How Sora works and the AI Slop phenomenon
Users can generate videos of up to 10 seconds by describing what they want to see, and Sora 2 takes care of the rest. This has fueled the emergence of the so-called AI Slop, massive low-quality content produced by AI but highly shareable.
La compañía permitirá que los titulares de derechos decidan si sus personajes pueden ser usados en Sora
In addition, the app allows users to create personal digital cameos: users only need to record their voice and take a photo while turning their neck for the system to generate a reusable profile in different videos.
Legal challenges and copyright
The rise of Sora is generating debates about intellectual property and the use of famous characters, such as Pikachu. Hollywood has expressed concern about the reproduction of protected content without authorization or compensation.
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OpenAI has implemented controls to limit the use of users' images. Meanwhile, it is preparing tools so that rights holders can define usage conditions within the Sora ecosystem.
Business opportunities in generative AI
The possibility of including popular characters opens the door to new monetization models. Licensing well-known figures could generate significant revenue and consolidate Sora in the generative AI app market.
