The home appliance market closed 2025 with 23% year-on-year growth in sales. This way, it is consolidating itself as one of the most dynamic sectors within the durable goods trade. The positive performance occurred in a context marked by the opening of imports, greater supply, and a significant drop in prices, both in pesos and in dollars.
According to a report prepared by NielsenIQ, the major appliances and small appliances categories led the rebound. These had an increase of 36% annually, well above the sector average. Thus, the segment positioned itself as one of the big winners of the year, in line with other durable markets such as automobiles and motorcycles.
More supply and falling prices
On the supply side, 2025 was a record year for home appliance imports. The deregulation of foreign trade allowed a significant expansion of the assortment and the volume available. In particular, those categories that for years had been constrained by import restrictions.
According to the report, this increase in availability led to episodes of price deflation for several months. Thus, historically low values were achieved and the relative price of home appliances fell compared with the Consumer Price Index (CPI).
In the year-on-year comparison of November 2025 against November 2024, refrigerators recorded a 39.5% drop in dollars, while washing machines fell by 45%. In local currency, the declines were also significant: 10% in refrigerators and 18% in washing machines.
