The company's goal is to expand its production capacity within United States territory
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The president of the United States, Donald Trump, is scheduled to make a major announcement just hours before tariffs on products manufactured outside the country take effect.
This announcement will be made together with Apple, one of Wall Street's most representative companies and also one of the most affected by the new tariffs. The technology firm will present an ambitious investment plan of 100 billion dollars aimed at expanding its production capacity within the United States.
According to a report published by Bloomberg, this new initiative from Apple, headquartered in Cupertino, is part of its efforts to avoid the imposition of additional tariffs on its most iconic products, such as iPhones.
Donald Trump, presidente de Estados Unidos.
The statement, issued this Wednesday from the White House, outlines a new manufacturing scheme intended to move a significant portion of Apple's production chain to the United States. According to a Washington official who provided details on condition of anonymity, the goal is to assemble more key components locally. The presence of Apple's CEO, Tim Cook, is also expected during the official event.
“President Trump's 'America First' economic agenda has secured trillions of dollars in investments that support employment and business development in the United States” said presidential spokesperson Taylor Rogers in a statement.
“Today's announcement with Apple represents another victory for our manufacturing industry, which will also contribute to the relocation of critical component production to protect the United States' economic and national security” he stated.
Apple had already announced its intention to invest 500 billion dollars in the United States over the next four years. That amount includes the construction of a server plant in Houston, Texas, the opening of a training center for suppliers in Michigan, and new investments with its current partners within the country. With the new development announced this Wednesday, Apple's global commitment will rise to 600 billion dollars, according to the White House.
Donald Trump, presidente de Estados Unidos.
Apple's numbers
Last week, Apple revealed that both its revenue and profits for the second quarter of 2025 far exceeded market forecasts, in an effort to demonstrate its ability to keep its extensive global production network operational amid the trade war driven by President Trump.
The Cupertino-based company announced revenue of 94.04 billion dollars during its third fiscal quarter (covering the months of April to June), representing growth of nearly 10% compared to the same period of the previous year.
Additionally, it comfortably surpassed analysts' projections, who anticipated sales of 89.54 billion dollars, according to LSEG figures. Earnings per share reached 1.57 dollars, exceeding the estimates of 1.43 dollars per share.
Sales of the iPhone, Apple's flagship product, grew by 13.5% and reached 44.58 billion dollars, surpassing analysts' forecasts, who expected 40.22 billion. Amid the global context, the company decided to relocate part of its production capacity intended for the U.S. market, focusing iPhone manufacturing in India, while devices such as Macs and Apple Watches began to be produced in Vietnam.
