With $25 million, Grido plans 200 openings and disembark in Brazil

firm.

The announcement comes in a context where different companies are beginning to resume investment plans after years of economic uncertainty. In this scenario, Grido's growth under a franchise scheme appears as a representative case of how certain business models manage to adapt to the new and

competitive Argentine economy.

Grido's franchises

Grido's growth is largely explained by its franchise model, which allows it to expand without directly assuming the total cost of each new location. In this scheme, the company provides the brand, the product and the operating structure, while the investor is responsible for opening and managing the point of sale. Thus, each opening adds a territorial presence without losing homogeneity in supply and operation

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The company evaluates each applicant, the location of the premises and the viability of the business before moving forward. Once approved, the franchisee is accompanied in installation, training and start-up. The initial investment is mainly allocated to equipment, refurbishment of the premises and stock

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The ice cream chain Grido announced an ambitious growth plan that includes the opening of 200 new franchised stores across the country, with an estimated investment of $25 million earmarked mainly for infrastructure and machinery. The initiative marks a new step in consolidating the firm as one of the main players in the food industry in Argentina

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The objective is to accelerate its organic growth and double the rate of expansion of the brand in the coming years. To achieve this, the company will deepen its franchise model, a scheme that allowed it to scale steadily across the country by combining private capital with a network of

local operators.

Currently, Grido is already positioned as the main ice cream producer in the country, with a manufacturing capacity of around 100 million kilos per year at its plant located in the Ferreyra Industrial Park, in Córdoba. In addition, it accounts for about 40% of the local market, a figure that reflects its strong penetration in different consumer segments

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As explained by its commercial director, Sebastián Santiago, the objective is to double the brand's growth rate in the coming years, which implies not only more openings, but also greater capillarity in inland cities and new business opportunities.

In parallel, the strategic plan includes international expansion. The company plans to land in Brazil within the next two years, a key market due to its scale and proximity, which could become the next big step for the Cordovan