The ice cream chain Grido announced an ambitious growth plan that includes the opening of 200 new franchised stores across the country, with an estimated investment of $25 million earmarked mainly for infrastructure and machinery. The initiative marks a new step in consolidating the firm as one of the main players in the food industry in Argentina
.The objective is to accelerate its organic growth and double the rate of expansion of the brand in the coming years. To achieve this, the company will deepen its franchise model, a scheme that allowed it to scale steadily across the country by combining private capital with a network of
local operators.
Currently, Grido is already positioned as the main ice cream producer in the country, with a manufacturing capacity of around 100 million kilos per year at its plant located in the Ferreyra Industrial Park, in Córdoba. In addition, it accounts for about 40% of the local market, a figure that reflects its strong penetration in different consumer segments
.As explained by its commercial director, Sebastián Santiago, the objective is to double the brand's growth rate in the coming years, which implies not only more openings, but also greater capillarity in inland cities and new business opportunities.
