As part of its federal growth plan, Weiss Burger opened a new location in Villa Carlos Paz, the chain's 15th. The company, founded in Bariloche in 2018, has established itself with a model based on premium products and a strong digital presence. Founder Tomás Weiss emphasized that Córdoba is a strategic market for the brand.
The launch in the mountain town coincided with Cheeseburger Day and featured entertainment by DJ Fer Palacio. This was the third location opened by the chain in less than six months, reflecting the speed of expansion. Córdoba's capital already has a brand presence, and new openings in the province are being considered.
Tomás Weiss highlighted that the strategy aims to grow nationwide without losing quality or identity. "Today the focus is on taking care of what has been achieved," he stated. The company combines the franchise model with the development of its own locations in strategic sites.
Córdoba, key market for expansion
The entrepreneur pointed out that Córdoba is a very special market due to the brand's rapid acceptance in the province. Villa Carlos Paz represents a new milestone within the Córdoba strategy, which already includes the capital. The southeastern part of the province appears as another area with potential for future expansion.
Weiss Burger's model stands out for offering burgers with original recipes and carefully designed locations. To achieve this, the company works with architecture studios that design specific environments. The comprehensive experience is part of the brand's appeal.
