Yamaha will manufacture the Crypton in Argentina starting at the end of the year to compete in the best-selling motorcycle segment
Until now, Yamaha had no presence in that category. The goal will be to compete with the Honda Wave, produced at the Campana plant.
The General Rodríguez plant has 242 workers and produces about 110,000 motorcycles per year.
It currently manufactures ten models distributed among the Street, Hypernaked, On-Off, Scooter, and ATV segments. The company also has a network of 202 official dealers in the country.
During the conference, Diego Cammisa made several references to Honda Motor de Argentina, a company he defined on more than one occasion as "our Honda cousins."
The executive stated that Honda does not export finished motorcycles and claimed that it only sends some plastic parts to Brazil. However, he also confirmed that Yamaha Argentina does not plan to export the motorcycles manufactured in General Rodríguez.
Cammisa asserted that the province of Buenos Aires is the only district showing a decline in economic activity. The presentation displayed a map created by Yamaha with data from the Monthly Economic Report of the IAE of the Austral University.
When asked about this situation, the company's president considered that recovery will depend on greater availability of credit and a decrease in interest rates.
Yamaha Argentina confirmed that it will begin manufacturing the Yamaha Crypton at its General Rodríguez plant before the end of the year. The model will enter the segment of urban motorcycles with the highest volume in the country, currently led by the Honda Wave.
The announcement was made during a press conference led by the company's president, Diego Cammisa. Details were also provided about local production, savings plans, and the state of the motorcycle market in Argentina.
According to Yamaha Argentina, the production of the Yamaha Crypton will start between November and December at the General Rodríguez plant in Buenos Aires province.
Diego Cammisa explained that the project took five years of work. He also indicated that the model is already sold in other markets but had to be adapted to the regulations in force in Argentina.
The company will start with a level of integration of national parts between 5% and 7%. The price and technical specifications will be announced at the time of the official launch.
The Yamaha Crypton will compete in the CUB segment, also referred to as Underbone by the Japanese brand. This is the category that accounts for 60% of motorcycle sales in the Argentine market.
