Between January and July 2025, YPF FULL sold 20,002,308 coffees, which is equivalent to an average of 97,700 units per day. This volume represents growth of nearly 15% compared to the same period in 2024, reaffirming its position as the preferred brand for Argentinians to enjoy coffee on the go.
The president and CEO of YPF, Horacio Marín, emphasized that the company's goal is to offer quality and proximity, soon incorporating regional products that represent the flavors and identity of each region of the country.
A portfolio that goes beyond coffee
YPF FULL's success is not limited to its iconic coffee. During the first seven months of the year, it also recorded:
- 29,316,448 croissants
- 4,585,619 hamburgers (second best-selling brand nationwide)
- 2,021,036 Full alfajores
These results reflect the diversity and appeal of its gastronomic offering, which seeks to adapt to consumer preferences at each point of sale.
Technology and personalization in every store
YPF FULL's leadership is supported by its network of more than 1,114 stores throughout the country and by the Real Time Intelligence Center for Commercialization, a platform that enables real-time analysis of customer behavior. This facilitates the optimization of the offering and the design of personalized experiences, strengthening the bond with the consumer.
The Vice President of Institutional Relations, Guillermo Garat, highlighted that the company's strategy combines data, creativity, and business knowledge to design distinctive proposals and enhance the brand.
A benchmark in the convenience market
With sustained growth and a strategy that combines innovation, proximity, and quality, YPF FULL is consolidating itself as the undisputed benchmark in the sector, setting the trend in the Argentine convenience store market.
