Thanks to a strategic decision to lower prices during the early morning hours, YPF achieved a 30% increase in sales during that time slot, which boosted its overall market share.
This approach has been key to winning back customers, consolidating its network of stations, and strengthening its presence throughout Argentina.
Strengthened leadership in downstream
Horacio Marín stated that YPF now holds the largest market share in its history, exceeding 60% and leading both in sales volume and in perceived quality by consumers at its service stations, including Full formats.












