Thanks to a strategic decision to lower prices during the early morning hours, YPF achieved a 30% increase in sales during that time slot, which boosted its overall market share.
This approach has been key to winning back customers, consolidating its network of stations, and strengthening its presence throughout Argentina.
Strengthened leadership in downstream
Horacio Marín stated that YPF now holds the largest market share in its history, exceeding 60% and leading both in sales volume and in perceived quality by consumers at its service stations, including Full formats.
YPF marca récord histórico: supera el 60 % del mercado de combustibles en Argentina
The macro and financial context
The solid commercial performance is set within a comprehensive improvement in financial results. In 2024, YPF achieved a 15% increase in adjusted EBITDA, reaching USD 4.654 billion, supported by the recovery in fuel prices, the expansion of exports, and a strong commitment to unconventional production in Vaca Muerta.
Operational efficiencies of USD 405 million were also implemented in 2024, with projections to reach USD 512 million between 2025 and 2026.
YPF marca récord histórico: supera el 60 % del mercado de combustibles en Argentina
Why this market record is strategic
Greater competitiveness and market power: controlling more than 60% allows YPF to consolidate negotiation, distribution, and branding positions throughout the country.
Innovative pricing policy: the nighttime price reduction boosts demand, attracts customers seeking savings, and maximizes turnover during traditionally slow hours.
Added value for the country: a strong company provides stability, foreign currency, and investment in energy infrastructure.
