YPF's nighttime sales grew by 28% thanks to the discount and the use of the YPF App
"The use of technology improves the customer experience and strengthens operational efficiency," stated Guillermo Garat, president of YPF Digital (YDI). Meanwhile, Ignacio Millán, vice president of marketing, emphasized that the oil company seeks "to evolve the service experience with a comprehensive and high-value proposition."
Fuel sales between midnight and 6 a.m. increased by more than 28% across YPF's network of stations. Growth was recorded following the implementation of nighttime differential pricing and the self-service option through the YPF App. Nearly a month after the launch, the company consolidated its digital strategy and recorded a sharp increase in app usage.
Currently, 2 out of every 10 liters (0.53 gallons) sold during the early morning hours are purchased using the App. This represents double the share recorded the previous month. In addition, more than 50% of users who now purchase fuel during that time did not do so before. The economic benefit and the simplicity of the digital process explain this change in consumption habits.
YPF offers a 3% discount on all fuels between 00:00 and 06:00. At stations with self-service mode, an additional 3% is added. To access both benefits, payment must be made through the YPF App. This strategy encouraged both user digitalization and the adoption of the new nighttime scheme.
Digital transactions not only grew during the early morning hours, but also established the YPF App as the preferred channel for purchasing gasoline quickly and safely. The company considers this transformation key to achieving a more profitable and adaptable operating model for new consumer needs.
The combination of discounts, technology, and efficiency aims to transform the way fuel is purchased. YPF's nighttime proposal is strategically integrated into the traditional daytime service and strengthens the brand's positioning as a leader in innovation within the energy sector.
