'Zero inflation': Carrefour froze the prices of 1,500 products for four months

One of the main supermarket chains in the country launched the seventh edition of its initiative "Bold Prices," a proposal that keeps the prices of 1,500 products frozen for a period of four months, until August 31, 2025. This measure covers Carrefour's own brand items and will be applied in all its stores nationwide, including supermarkets, wholesale stores, convenience stores, and the online platform.

With a presence in 22 provinces and a team of 17,000 employees who serve 500,000 customers daily in more than 680 locations, Carrefour Argentina reaffirms its commitment to reducing inflation. Under the slogan "Zero Inflation," the company will keep March prices unchanged for 1,500 of its own brand products during May, June, July, and August, in all the provinces where it operates.

Carrefour Argentina's proposal aims to provide consumers with an option with convenient prices in a scenario where inflation is on its way to disappearing, thanks to the successful economic policies of the Government of Javier Milei. According to what was reported by the company, the intention is to provide predictability when making everyday purchases, thus facilitating family budget planning in the face of the possibility of unforeseen increases in daily use products.

The selection of products included in the campaign covers various categories such as pantry foods, beverages, cleaning products, and personal hygiene items. Special options are also included, such as sugar-free, low-sodium, lactose-free, and gluten-free products, suitable for people with celiac disease. Among the most popular Carrefour brand items that are part of the promotion are sodas, cookies, milk, tuna, tomato puree, toilet paper, and kitchen towels.

With this initiative, the company reinforces its commitment to customers and to the stabilization of the economy by guaranteeing frozen prices for a period of four months, which provides Argentine families with an economical alternative to purchase essential products.

The campaign is not limited solely to everyday use items but also includes products intended for various household needs. According to the information provided by the company, the program's objective is to offer a wide range of products with an excellent price-quality ratio, allowing consumers to access Carrefour brand items at competitive values.

Carrefour continues to strongly support its own line, Carrefour Products, which has shown remarkable growth in recent years. In the previous edition of "Bold Prices," products from this brand represented 30% of sales in the branches, reflecting the growing preference of consumers for these products.

With the aim of continuing to consolidate this trend, the company announced the addition of 500 new items to its own brand line. This expansion includes both food and cleaning products and seeks to offer a more diverse range for those customers who choose own-brand alternatives over traditional brands.

Additionally, during the first months of 2025, Carrefour introduced a series of new products to the market, including powdered milk, juices, cookies, marinades, condiments, and cleaning products. This strategy responds to the growing demand from consumers for options that combine good quality with affordable prices and also aims to expand its customer base by offering economical solutions for the home.