Infobae Rolando Rozenblum: The Business Leader Who Wants to Replicate Javier Milei's Model
Candidate for Mayor of Punta del Este, seeking the fusion between business and political management
Rolando Rozenblum, a prominent businessman from Maldonado, Uruguay, has made a significant mark in the business sector and now seeks to bring his experience and vision to the political arena as a candidate for mayor of Punta del Este for the National Party.
With a solid track record in the private sector and a focus on community development, Rozenblum presents himself as a figure who combines pragmatism, innovation, and commitment to the well-being of the residents of the iconic Uruguayan resort. Below, we review his business activity and his recent foray into politics.
Rolando Rozenblum has built a solid career as a businessman and union leader in the department of Maldonado, standing out for his ability to drive innovative projects and strengthen the local economic fabric.
He is the director of the construction company Casa Valor, a company recognized for its contribution to real estate development in the region, and CEO of the International College, a prestigious bilingual educational institution in Punta del Este that has attracted families from the Uruguayan and foreign elite.
This project, which required an investment of 25 million dollars, reflects his long-term vision to position Maldonado as a center of educational excellence and an attractive destination for international residents.
As president of the Chamber of Commerce of Maldonado until February 2025, Rozenblum led initiatives that revitalized local commerce and promoted the professionalization of the sector. During his tenure, the Chamber incorporated 145 new members, increased social benefits by 40% for more than 3,000 people, and organized key events such as the Business Recognition Dinner and the "Chamber of Commerce Leaders" series, which brought together 400 attendees per event.
Additionally, the program "The Chamber Listens to You" allowed visits to towns like Aiguá, San Carlos, Piriápolis, and José Ignacio to gather merchants' concerns. His work also included 630 meetings with authorities, businessmen, and entrepreneurs, as well as a meeting with President Luis Lacalle Pou, consolidating the Chamber as a reference in defending commercial interests.
Rozenblum also presided over the Jewish Community of Punta del Este-Maldonado (CIPEMU), where he promoted initiatives for social inclusion, education in values, and corporate social responsibility. His management facilitated the incorporation of small merchants into the formal system, offering training and support for their professionalization, which reinforced his image as a pragmatic leader connected to the community's needs.
Leap into Politics: Candidacy for the Mayorship of Punta del Este
In February 2025, Rozenblum resigned from the presidency of the Chamber of Commerce to fully dedicate himself to his candidacy for mayor of Punta del Este, a decision that demonstrates his commitment to public service. Running for list 28-CH of the Todos por Maldonado sector, within the National Party, he has the support of Deputy Diego Echeverría and the candidate for mayor Miguel Abella (list 88).
His candidacy has also received support from prominent figures such as Senators Javier García, Álvaro Delgado, and Gloria Rodríguez, who highlight his ability to lead and strengthen Punta del Este's positioning as a tourist and investment destination.
The launch of his campaign, held on March 11, 2025, at The Grand Hotel before more than 500 people, marked the beginning of a proposal focused on improving residents' quality of life and preserving Punta del Este's identity. Rozenblum proposes a management "like a company," with transparency, clear metrics, and strategic planning.
Rozenblum's Management Axis
His campaign, described as participatory and built "neighborhood by neighborhood, house by house," culminated with a caravan of more than 150 vehicles on May 4, 2025, that toured the city in an atmosphere of enthusiasm and commitment. This event, organized alongside Echeverría and in support of Abella, reflected the citizen support for his proposal for change and modernization.
- Reduce the cost of living for residents, facilitating access to essential goods and services.
- Bring municipal services closer, prioritizing efficiency and proximity to neighbors.
- Preserve local heritage, balancing economic development with the resort's identity. In his words: "What brought us here as a resort is what will project us into the future."
- Promote human development, driving initiatives that strengthen the social fabric and enhance quality of life.
- Declare Punta del Este as a zone of tourism essentiality, expediting solutions to problems like street and sidewalk maintenance.
The Mirror in Javier Milei
In an interview with La Derecha Diario, Rolando Rozenblum indicated that Javier Milei's policies transcend borders and that he will draw inspiration from the Argentine leader's model of austerity, numerical balance, and transparency to avoid a recurring problem in the city.
A Vision for the Future
Rozenblum, 52 years old, presents himself as a political outsider with a business perspective seeking to transform municipal management. His experience in solving complex problems, such as the reactivation of stalled real estate projects (for example, the Trump Tower in Punta del Este), positions him as a candidate capable of addressing the challenges of a municipality with a high socioeconomic profile, where tourism, investment, and quality of life are priorities.
With the municipal elections scheduled for May 11, 2025, Rozenblum aims to capitalize on his image as a successful businessman and his mobilization capacity to connect with the 11,000 inhabitants of Punta del Este.
His proposal, backed by a solid coalition and a track record of concrete achievements, makes him a contender with real possibilities of leading the municipality, according to analyses by local media and even artificial intelligence evaluations.
Rolando Rozenblum represents a fusion between business leadership and a vocation for public service. From his successful management in the Chamber of Commerce and CIPEMU to his ambitious candidacy for the mayorship of Punta del Este, he has demonstrated a constant commitment to the economic, social, and cultural development of Maldonado.
His vision of a close and future-oriented management seeks not only to modernize Punta del Este but also to consolidate its place as a destination of excellence on a global level. With a campaign marked by citizen participation and the support of key figures from the National Party, Rozenblum is prepared to take on the challenge of leading one of Uruguay's most emblematic municipalities.
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