Amazon introduced a feature with artificial intelligence to design personalized products from its app
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Amazon has introduced a new tool that allows users to design custom products using artificial intelligence directly from its shopping app.
The feature uses Alexa to generate designs based on instructions written by users and is already available in the United States.
The function uses Alexa to generate designs
How Amazon's new tool for creating products with AI works
The new feature allows users to generate custom designs through text prompts within the Amazon Shopping app.
Users can describe an idea, and the artificial intelligence takes care of transforming it into an image ready to be applied to various products.
The tool is part of the Merch on Demand service, Amazon's print-on-demand platform.
How the new Amazon tool for creating products with AI works
What products can be customized with artificial intelligence
The designs created with AI can be applied to a wide variety of items available within the print-on-demand catalog.
T-shirts.
V-neck T-shirts.
Long-sleeve T-shirts.
Polo shirts.
Sweatshirts.
Quarter zip jackets.
Sports jerseys.
Tank tops.
Raglan shirts.
Thermal mugs.
Water bottles.
What the new Amazon feature is for
According to the company, the tool can be used to create unique designs for family gatherings, personalized gifts, or products featuring pet images.
What is the new Amazon feature for?
The proposal targets users without design experience who want to turn an idea into a physical product easily.
What happens after generating the design
Once the design is created, Amazon takes care of the production and shipping of the product. The company indicated that deliveries are made through logistics services associated with Prime.
Users can also share the results with friends or family so that each person can add the product to their own shopping cart.
What happens after generating the design
How to use Amazon's artificial intelligence tool
To access the feature, users must enter the Amazon app and select the Alexa icon located at the bottom right.
Another option is to search for the word "customize" in the search bar and choose the corresponding option.
How to use Amazon's artificial intelligence tool
From there, an interactive experience opens where it is possible to describe the desired design, generate images, and make modifications through new instructions.
Where the new Amazon feature is available
At the moment, the tool is only enabled in the United States. Its use is free, and customers only need to pay the final price of the products they choose to purchase.
With this initiative, Amazon incorporates the creation of merchandising through artificial intelligence directly within its shopping ecosystem.
