In a context of economic growth driven by the reforms of the Government of Javier Milei, the Café Martínez chain announced an ambitious investment plan in Argentina, with territorial expansion and productive modernization.
With more than 90 years of history, the company reaffirms its leadership in the coffee shop market and is moving forward with a long-term strategy that combines new openings, channel diversification and a strong commitment to innovation.
It currently has 250 branches distributed between Argentina, Paraguay and Uruguay, and plans to reach 600 locations in the next ten years.
Over the past year, the company has already completed five new openings in different parts of the country, including the City of Buenos Aires, Santa Fe and Formosa, while maintaining new locations in cities such as Oberá, San Nicolás, Pilar and Béccar. By 2026, the plan foresees between 27 and 30 new branches in Argentina, in addition to continuing its expansion in Paraguay.
This sustained growth occurs in a scenario of greater economic predictability, which encourages domestic companies to invest and expand their operations.
