The Neverland leader was introduced in Orlando as the new president of the global board of IAAPA
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The appointment of Luciana Periales as head of Iaapa highlights the scope of a career guided by strategic planning that has established her company as a renowned international player. Her appointment was confirmed during the opening of the Iaapa Expo 2025 in Orlando, where her leadership was made official before representatives from around the world. The announcement positioned the executive from Córdoba as a key reference in a sector undergoing sustained growth and professionalization processes.
Periales's business leadership was decisive for Neverland and Grupo Diversia to transcend their initial borders and move into competitive markets with proposals based on continuous innovation. Her arrival on Iaapa's global board represents recognition of the regional impact of her work and the management model she has developed over more than thirty years. The event in Orlando made clear the significance her career has gained within an industry that is rapidly transforming.
During the ceremony, Periales presented the main guidelines of her mandate and emphasized that her project seeks to enhance coordination among operators, regulators, and suppliers in a complex global environment. She also pointed out that her commitment is aimed at strengthening shared standards that improve the quality of experiences in parks and attractions across different continents. In that context, she highlighted the importance of maintaining safety policies capable of supporting sustained growth in the activity.
Luciana Periales, directora de Neverland
Career and vision for an expanding industry
The experience Periales has accumulated within Iaapa includes previous executive positions and prolonged participation in committees where strategic guidelines for the sector are developed. That background was key to her current role, in which she will seek to promote initiatives that foster cooperation and expansion into regions showing development potential. Her inaugural speech included the challenge of building lasting consensus that broadens the association's global presence.
More than three decades of work at the helm of Neverland enabled the consolidation of a growth model based on innovation and diversification of offerings for different audiences. Under her management, the brand born in Córdoba moved into international territories supported by ongoing professionalization strategies. This evolution contributed to the company becoming a benchmark for family entertainment in increasingly competitive markets.
In her closing remarks, Periales underscored the responsibility involved in representing a diverse and constantly evolving industry that demands agile responses and long-term planning. "This role is not about me, nor my company, nor my country; it's about us, united by the passion and conviction to strengthen a global community of excellence," she stated during the ceremony. With that approach, she anticipated a management focused on generating strong bonds and promoting significant experiences in all destinations where Iaapa is present.
