Fiat launched the new Titano in Argentina. A mid-size pick-up that enters into direct competition with the historic Toyota Hilux, Ford Ranger, and Volkswagen Amarok.
The Italian brand is making a strong bet with this locally produced truck, manufactured with an investment of 385 million dollars. It is designed to enter one of the hottest segments of the local market.

A pick-up with international DNA and local production
The Fiat Titano is a new player, although it is actually a joint development with Peugeot Landtrek and Chinese Changan. Beyond its origin, the proposal is aimed directly at Argentine preferences.
Fiat designed a range of five versions. There are options with rear-wheel or all-wheel drive, manual or automatic transmission, and equipment on par with its competitors.
Versions and prices in Argentina
- Endurance MT: $41,108,000
- Endurance MT 4WD: $43,474,000
- Freedom MT 4WD: $47,940,000
- Freedom Plus AT8 AWD: $52,609,000
- Ranch AT AWD: $56,770,000

All five variants are equipped with a 2.2L Multijet turbodiesel engine delivering 200 hp and 450 Nm of torque. The transmission can be a 6-speed manual or an 8-speed automatic, and there are versions with rear-wheel or all-wheel drive.
Performance, fuel consumption, and capabilities
According to Fiat, with the automatic transmission, fuel consumption is around 9.9 L/100 km in the city and 10.8 L/100 km on the highway. It accelerates from 0 to 100 km/h in 9.9 seconds.











