Fiat launched the Titano, its new domestic pickup truck to compete with the best-selling ones.

Fiat launched the new Titano in Argentina. A mid-size pick-up that enters into direct competition with the historic Toyota Hilux, Ford Ranger, and Volkswagen Amarok.

The Italian brand is making a strong bet with this locally produced truck, manufactured with an investment of 385 million dollars. It is designed to enter one of the hottest segments of the local market.

A pick-up with international DNA and local production

The Fiat Titano is a new player, although it is actually a joint development with Peugeot Landtrek and Chinese Changan. Beyond its origin, the proposal is aimed directly at Argentine preferences.

Fiat designed a range of five versions. There are options with rear-wheel or all-wheel drive, manual or automatic transmission, and equipment on par with its competitors.

Versions and prices in Argentina

• Endurance MT: $41,108,000
• Endurance MT 4WD: $43,474,000
• Freedom MT 4WD: $47,940,000
• Freedom Plus AT8 AWD: $52,609,000
• Ranch AT AWD: $56,770,000

All five variants are equipped with a 2.2L Multijet turbodiesel engine delivering 200 hp and 450 Nm of torque. The transmission can be a 6-speed manual or an 8-speed automatic, and there are versions with rear-wheel or all-wheel drive.

Performance, fuel consumption, and capabilities

According to Fiat, with the automatic transmission, fuel consumption is around 9.9 L/100 km in the city and 10.8 L/100 km on the highway. It accelerates from 0 to 100 km/h in 9.9 seconds.

All versions can carry up to 1,020 kg (2,249 pounds) and can tow up to 3,500 kg (7,716 pounds) with brakes, without additional load. They measure 5.33 m (17 feet 6 inches) in length, 2.22 m (7 feet 3 inches) in width with mirrors, and have a wheelbase of 3.18 m (10 feet 5 inches).

Off-road angles

Ground clearance is 235 mm (9.3 inches) and the approach and departure angles are 29° and 27°, respectively. It is designed for tough jobs, but also for off-road adventures.

Modern interior and cutting-edge technology

The cabin includes dual-zone climate control, leather upholstery, keyless entry, and offline GPS. The entire environment is designed to combine comfort with functionality.

The dashboard features a 7-inch color display and the customizable multimedia center is 10 inches. It also includes a 360° camera with 3D view and four external lenses to facilitate maneuvers and detect obstacles.

Safety and ADAS assistance

In terms of safety, it adds six airbags, hill descent control, TPMS, autonomous braking, hill start assist, traction control, and lane departure warning.

It also features adaptive cruise control and blind spot monitoring. All this positions it as one of the most complete in the segment in this regard.