Google DeepMind announced an investment of US$75 million in A24, the renowned independent studio behind productions like Everything Everywhere All At Once and Backrooms.
The alliance aims at developing artificial intelligence tools for film. According to the companies, the goal will be to work alongside artists and industry leaders.
A24, the renowned independent studio behind Backrooms
What agreement did Google DeepMind and A24 sign
Google DeepMind presented the investment as a strategic partnership and defined it as a "one-of-a-kind" collaboration.
The agreement includes the creation of new artificial intelligence tools aimed at processes related to audiovisual production.
Additionally, DeepMind will receive feedback and guidance from artists and professionals in the sector to develop these technologies.
What agreement did Google DeepMind and A24 sign
What Google DeepMind said about the project
Demis Hassabis, co-founder and CEO of Google DeepMind, explained the objectives of the initiative through an official statement.
"We believe that the best way to develop tools that empower artists is to work directly with them," he stated.
Demis Hassabis, co-founder and CEO of Google DeepMind
He also affirmed that collaboration with filmmakers and industry leaders will allow the construction of AI features that accompany narrative and creative processes.
Why A24 is a key partner for Google DeepMind
A24 is one of the most recognized independent studios in Hollywood. In recent years, it has produced successful titles and worked with figures like Timothée Chalamet and Anne Hathaway.
The studio's involvement will allow the new tools to be evaluated by professionals directly linked to film production.
Why A24 is a key partner for Google DeepMind
How the use of artificial intelligence is advancing in Hollywood
The incorporation of artificial intelligence in Hollywood continues to be a topic of debate within the audiovisual industry.
However, A24 is not the first studio to explore this type of technology to support creative and production processes.
How the use of artificial intelligence is advancing in Hollywood
According to the information released, Netflix announced this year the acquisition of InterPositive, the company founded by Ben Affleck dedicated to developing AI tools for filmmakers.
For its part, Amazon MGM Studios launched a specialized unit in artificial intelligence focused on the production of films and series last year.
