
Dead by Daylight's historic record with the Five Nights at Freddy's DLC
With each new character, map, or feature, the title reaffirms its central place in the horror gaming ecosystem
The multiplayer horror universe experienced a new peak in popularity thanks to a collaboration that brings together two of the most iconic franchises in the genre. Dead by Daylight, developed by Behaviour Interactive, reached a record figure of 106,029 concurrent players on Steam after the release of the DLC that introduces Springtrap, the iconic animatronic from Five Nights at Freddy’s.
This new alliance not only revitalizes interest in the title, but confirms the potential of inter-franchise collaborations as a growth driver within the gaming sector.
Dead by Daylight: a phenomenon that doesn't stop
Since its debut in 2016, Dead by Daylight has established itself as the main reference for asymmetric multiplayer horror, combining survival, pursuit, and strategy. Its success lies in the constant renewal of content, especially through crossovers with renowned franchises such as Halloween, Resident Evil, or Silent Hill.
Each new addition not only expands the playable universe, but also connects with the emotions and memories of fans of classic and modern horror.

Springtrap and Freddy Fazbear’s Pizza: the new terror
The addition of Springtrap as a playable killer was accompanied by an original setting: Freddy Fazbear’s Pizza restaurant, recreated with a high level of detail. The map integrates typical FNaF mechanics, such as door and camera control, adapted to Dead by Daylight’s dynamics, offering distinct and challenging gameplay.
Springtrap has unique abilities like Fazbear Fright, which generate additional tension and demand new strategies from players who take on the role of survivors.
Active community and future expectations
The reception from the community was immediate and enthusiastic. Veteran and new players celebrated the aesthetic fidelity of the content, as well as the renewal of the dynamics. Social media was filled with clips, analyses, and theories about what could come in future expansions.
Rumors even began to circulate about a new collaboration with Resident Evil, which would demonstrate that the game continues to expand its universe in a sustained manner.

A successful model for interactive horror
Dead by Daylight’s growth is not accidental. With each new character, map, or feature, the title reaffirms its central place in the horror gaming ecosystem. With the boost provided by Five Nights at Freddy’s, the offering not only gains players, but also legitimacy within popular culture.
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