Córdoba: experts warn that downtown galleries must specialize in order to survive

Córdoba: experts warn that downtown galleries must specialize in order to survive
Piccardo explained that those with open passages between streets manage to remain, while those without an exit become weaker
porEditorial Team
Argentina

Consultant Oscar Piccardo analyzed the situation of commercial spaces and suggested changes to the formats

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Consultant Oscar Piccardo analyzed the reality of downtown galleries in Córdoba and indicated that they are going through a critical moment. He explained that those with open passages between streets manage to stay afloat, while those without exits are weakening. In order to survive, he insisted, they must specialize in sectors capable of attracting the public.

Piccardo stated that many galleries have migrated to less profitable uses and have lost commercial appeal over time. In this context, the occupations are more about self-employment than consolidated small and medium-sized enterprises, which deteriorates the offering. The lack of pedestrian traffic is a key factor in explaining the decline.

The specialist emphasized that every time a store is vacated, a less relevant brand than the previous one arrives. This phenomenon is accentuated in galleries due to low attendance. To reverse the trend, he proposed specialization as a recovery strategy.

Piccardo sostuvo que muchas galerías migraron a usos poco rentables y perdieron atractivo comercial con el paso del tiempo.
Piccardo sostuvo que muchas galerías migraron a usos poco rentables y perdieron atractivo comercial con el paso del tiempo.

Specialization as a value alternative

Piccardo suggested that galleries should adopt themes that justify visits from different parts of the city. One example would be to concentrate products for children, such as toys, books, and educational items. He stated that this sector is underserved in current retail and has the potential to attract the public.

The analyst highlighted that the transformation depends on coordination among store owners. He warned that many times any tenant is accepted just to fill an empty space. This lack of joint strategy hinders any attempt at differentiation and weakens the overall proposal.

According to Piccardo, the problem with galleries is not exclusively the market but internal disorganization. He raised the need for a figure that acts beyond the role of administrator. This would be a guide who directs the commercial future with a clear value proposition.

El especialista remarcó que cada vez que se desocupa un local, llega una marca menos relevante que la anterior.
El especialista remarcó que cada vez que se desocupa un local, llega una marca menos relevante que la anterior.

Effects of e-commerce and the real estate market

The specialist explained that the rise of e-commerce is not the main cause of the galleries' crisis. The transformation responds to changes in consumption, with young people valuing convenience and price over prestigious brands. This has changed the logic of shopping in malls and traditional stores.

Piccardo observed that today hypermarkets are shrinking and large malls have stopped expanding. The trend is toward multiple and smaller formats, adapted to a market in transformation. He pointed out that consumers no longer seek an expensive brand label when they can solve it online.

Regarding commercial properties, he warned that current rents will be lower than those in the past. He acknowledged that this is a difficult change for owners to accept. However, he emphasized that the market will not pay high rents again as in previous years.

 La falta de tráfico peatonal es un factor clave para explicar el declive.
La falta de tráfico peatonal es un factor clave para explicar el declive.


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